This Sunday's Super Bowl ads went for a record-breaking $3 million per 30 seconds, but that didn't stop Dreamworks from shelling out for a 90-second spot. So much for corporate belt-tightening! But watch the 37 years' worth of Super Bowl commercials you'll find at Adland, and you'll see that at first, at least, the ads were no-frills affairs.
During Super Bowl III, there were 10 cigarette commercials, but since that time there has been a ban on advertising cigarettes on TV, as they are harmful to one's health.
In 1984, during Super Bowl XVIII, Ridley Scott directed an Apple commercial that introduced for the first time the Apple Mac, and commercials suddenly became a big draw, and the cost of advertising during the biggest football game of the year began to sky-rocket. Watching commercials during a Super Bowl game became as interesting, and sometimes more interesting, than watching football. Check out the Apple commercial that changed the focus, and the cost, of advertising forever.
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